Personal Clothing Label - Initial Plan

This is a brief which I have decided to collaborate with Charlie Crosby, this brief includes a lot of attention due to the mass amount of work that we need to get out of it, we have so many objectives on the go all the time that will need constant reviewing.

Here is the initial plan of what we need to get done...

• get t-shirts
• come up with a name
• create brand and identity
• design and select designs for printing
• print shirts
• plan promotional outlook and campaigns
• get models for photo shoots (boys and girls)
• organise photo shoots // 1 studio shoot // 1 on location
• set up stalls and get involved in design/ print/ pop up fairs and events
• build website to sell the clothes (big cartel or perhaps by our own domain)
• create business plan
• keep track of costs and overheads (excel spreadsheet)
• market research - visit boutiques and shops, find fairs and events to sell at & who else is selling clothes?