Boards of Creative Direction...

We had a crit that was basically to show the other students the work that we created and how we wanted things to look and what the message was that we were trying to communicate, this was done through the use of boards, these show the the message and the ideas that are going to drive our work. 

These are such a simple way to be able to tell the message however i think these were the best way to be able to get this message across in the best light. The 5 boards were a good way to do this and i think these will be used again to deliver this message.

Problems this brief entails

These are some of the problems and all the issues that the brief entails when you look deeper into it, these are the problems and the solutions of everything that needs to be done so that we can finally get everything 


Problems to solve:


- Appeal to young, working class families
- How do we entice / motivate families to leave the house for a picnic (if thats what we are trying to achieve)
- How we stay in keeping with M&S branding and style
- Try to appeal to range of ages, sex and interests
- How do we communicate a season in the form of food and packaging
- How do we avoid cliche's, M&S standard audience, Target our new audience


Target Audience:


- Young families
- Working Class
- Those who wouldn't normally shop at M&S


Tone of voice:


- Fun
- Fresh
- Seasonal
- New
- Special
- Treat
- Sweet
- Exciting


Competitors / Similar Market:


- Sainsburys meal deal: Offering a main, side and drink for a small price. Sainsburys have a wider market than M&S, its associated with the people we are trying to target. They also offer picnic like platters for lunchtime - a wide selection of sandwiches within one box at a very reasonable price.


- Asda : Offer oriental, Mexican ect style platters and selections you can purchase - The packaging reflects the style of a metal dinner tray; dividing the food into sections.


- Tesco: Offer seasonal fruit lunches, not very solid as only one type of seasonal products exists. Again, targets audience we aim to direct our product at.


Design outcomes / Processes:


- Eco-friendly
- Biodegradable
- Hand rendered type
- Slick layout
- Using recyclable materials
- Possible screen printing
- Die cutting
- Infographics

Design outcomes in detail:

Packaging


- Quirky, informative, playful packaging. Designed to allow a person to select a range of different products, for them to fit appropriately into our sectioned packaging box.
- Needs to evoke the picnic idea and culture
- Appearance will depend on season
- new design brought out seasonally
- Easy to use
- Convenient
- Quick to select and place products in box
- Consistency between food product packaging
- Info graphics clearly communicating how the picnic pack works
- Available
- Fun
- Informative


Logo


- Must use M&S logo
- WIll adapt colours to season


Serviette


- 'Family friendly' - of good quality, must be able to do its job, not just to look 'pretty'
- Screen printed within logo and slogan
- Recyclable
- Consistant with packaging
- Simple

Cutlery


- Recyclable
- Re-usable (not plastic, strong enough to be used again)
- Simple
- In keeping with packaging

Digital promotion


- M&S TV Moving image
- M&S Tiny TV instore promotion - Moving image

Print promotion

- Series of posters communicating picnic idea and tagline

- Placed in suitable areas relating to the idea of a picnic. E.g A riverside
- Photographs of 'the perfect picnic' setting, visually promoting idea
- Pricing labels
- In store banners

In store promotion


- Typographic Murals?

Tagline


- Fun, convenient, ethical, bringing families together

Store dividers


- Large dividers within aisles sectioning off the picnic pack food products, to easily communicate to customers the foods which can be chosen from.
- Array of selection boxes, of different sizes and shape showing the range of food products you can choose from to go in your pack - Visual selection
- Moveable, recyclable, Large stands, holding either the baskets themselves or food products. Consistent with packaging design and existing M&S stands


Campaign


- Create a campaign to promote our product, using a similar direction as that of existing M&S Campaigns.


Mailshots


- To promote picnic pack
- In keeping with packaging design

Primary Research

There is a large selection of foods that are out there in terms of the platters and other such products, i feel this is something that needs to be looked into and then we can visit what is going on and how we want to change the things that we are doing. This will also give us a look at what sort of foods get put into these picnic packs and how they are going to look when they are all completed




These are placed around the entrance to Marks and Spensers, this allows them to see what sort of food they will be buying when it comes to going into m&s so they can see what style of eco friendly products they will be buying into

M&S TV is something they have used for a long time which shows how they want to create the work and what they actually want to say to the customers, this gives you a view into the way in which there food has been picked and how they want things to work out over all. 

This is a very nice way to package which gives off that oriental style package view of it all, i feel like this is something that could be implied when it comes to our style of package and what we actually want to get from everything. 

Again store layout was important in promoting the above product. For a certain price you can select a few relating items - for instance - Chinese pack, Pack of crackers, Drink, Soy Sauce, Chilli Dip. There were similair selections for the other packs available. This would be a brilliant idea and in-keeping with M&S if we do the same.

The only dessert pack I came across was a very bland, 6 piece selection box, just showing there is a gap in the market and in M&S for our new innovative product.

An easter display, holding hot cross buns. Something we could potentially package for the Spring picnic box. The stand holding the food products here is again something we could do, something of a similar purpose and size.

In store design, a divider sectioning off food products. Something else we could try to do and design for. this would give us that little edge on the market and draw attention towards the final design and show how we want to and what we want to be achieving and show our ambition 

We then looked into other stores of how things are going to be done and what we want to see from them and how we could then use there ideas to get our products across in a better light 

Thorntons

Sainsburys

Finding a Partner...

[create the posters and post onto blog to show how and what we did to find a partner]

YCN Brief Overview

Here is where i looked into the sort of briefs that i wanted to do for this collaboration brief, i feel that it has a very simple style about it and this is something that i think could benefit me alot when it comes to actually choosing one to do. 


If i have a look into what i want to do now then this will give me the final look on whats going on. 

These three are the ones which i dont think i would be interested in doing as i think that they have a very simple and un-interesting brief to them, they are very open and dont really give much room for my creativeness to come out i dont feel.

These are the three which i think are more fitting to my style of work and these are the ones which i could create a much more varied style to what i need to do for them all, i think that with the style of work which i want to get done these will be fitting 

OUGD202 SELF EVALUATION

Packaging Development...

The development of my final outcome for the packaging is something that i think could really make or break the final view of my product, i think that this idea could really set it off as it links loads of parts of survival aspect to then achieve what i want to and deliver the message in the best possible light...

Survival foil blanket used to keep you warm in the wilderness

At this point all the measurements are complete and they have the style and the look of what i think is necessary to make a successful packaging.

This is then wrapped in the survival foil blanket to give it that style of outdoor living and have it so its instead of just having card

This is the folded achievement of what i want things to look like with the disc... and yes, the disc is a 'snug' fit.

I then sprayed my title onto the outside of the packaging and also my name and 'ougd202' onto the inside sleeve, this has worked so much better then what i wanted it to, this is because the section of the how to survive in the wild 'ow to sur'  this has the effect that my idents have so i think that it all links together rather nicely 

The string was just that little added touch which i think could impact on what i wanted these to look at work along as, these are part of what my initial ideas where but in a much more simplified way 

Also scratched the outside as it looks too clean and precise, i wanted these to have that dirty urban style about it. 

Final Crit Feedback...

This was the final chance for us to get our work critted so that we were able to see what changes or what things didn't work when it came to working on the disk.. 


[the wifi was down so only our finals could be critted, this is the feedback i got on my finals which are on my disk]




[Feedback]


5 silent moves some simple concepts which could be elaborated on, the movement isn't that natural and most of them could speed up.


The 2nd brief is much stronger, obviously done some research into different techniques and grasped after effects more, some minor changes such as swapping the title and let the adventure begin, this would make this work better in my opinion.


Nice use of 3D layering / for the ice scene i would have made the ice move slowly and in one direction to make it look more natural other than that its a solid effort, 1st project didn't reflect your skills that the second one does but does show how you developed, great work. 

Final Movie Title Sequence...

Untitled from marty edwards on Vimeo.


This is my completed final sequence which I have completed. I hope you enjoy it.

Working out the timings...

this was something that i needed to get sorted so that it could all match up with my music. cause when the beat drops on the audio i needed to flash to work so that i can make sure that it flicks over to the next scene.

The main drop of the song when the bass drops comes in at 00:29:00 this is when i need the epic pictures to really take into effect... after tallying up my starter sections this works out perfect!
 

Clouds  - 8 seconds

Jungle - 6 seconds

Coast - 10 seconds 

Ice - 5 seconds

Total   -   29 seconds

this then works out perfect so that the drop and the imagery work in unison with each other! 

Volcano - 7 seconds

Arizona - 7 seconds

Island - 6 seconds 

Cliff - 10 seconds (with fade)

This finally lets me know whats going on and how i want things to start to look like when i finally have it all completed, the small amount of struggle that i had to do to make these line up worked perfectly in my favour though and i think with all all lining up with the music it just makes things look alot more professional!

Its All About The Little Things...

The little things are the ones that make the most difference when it comes down to work like this and i think that this is something which will make the difference between my work being standard animation and something which draws your eyes to other parts around the outside of it.


Clouds...

Open publication - Free publishing - More change

this was just a little something to make things look better then just having a plain picture with text popping up on it, but by making the images of the clouds into different layers and then making them move around i think this adds an extra factor towards the final outcome and overall makes things just look that little better for this scene.




Birds...

Open publication - Free publishing - More birds

This was a little extra to make something else to look at, the thing that took time on this one was to make you able to see how the birds fly and what it looks like when they all vanish along, i think that this is something that make this scene look that little better. 


Ice...

Open publication - Free publishing - More change

The ice slowly moving along on this one was something that took me awhile to do and i don't think its one of the best outcomes that i wanted to achieve but it still adds that little extra to the frame and really tested my after effects knowledge cause i had to work with scale and positioning, to make this look right was rather a challenge but i still think it could work overall as a sequence in my 60 second outcome.


Smoke Volcano...

Open publication - Free publishing - More change

This was the most challenging of all of the extras to add in and its very subtle aswell, this was the smoke moving out of the top of the volcano, i spent a full day trying to make this effect and this is the best outcome that i managed to get but i think that if i tried again i would be able to get a better effect.


However to save time i have used the one which i have managed to gather from doing all the effects on from the tutorial that i found on how to do it, i found this difficult cause the tools that you have on after effects aint as good as what i would expect them to be so this made things that little more challenging.




Birds Desert...

Open publication - Free publishing - More birds

This was similar to the ones which fly around with the sea, but this time made it so that they fly with a more cluster and round motion, this looks more like a group so they have to circle like vultures so these can then all make it looks like the most hungry birds that circle for prey.


Clouds Island...

Open publication - Free publishing - More clouds island

this was one which i just wanted to make it look windy as it normally is when there is vast spaces of open area, this is something that looks rather chilled and laid back about things, but the little effect of the wind blowing just adds that extra touch which makes it all work up to something that little more special 

Volcano Scene...

These are created for the sense that i need to see how i did it incase i need to go back and recap what i did or how i managed to get this done. I think that the effect that i was going for was going to be better then what i actually achieved but it still works for how i wanted it too and what i need it to look like. 

First i had to create a layer mask around the outside of the smoke so that i am then able to effect only that half of it and not any others

To make it look like the image is panning i had to create a corner pin with the background layer, this is what allowed me to be able to get the style that i needed and the style that i wanted to get the best off. i think that i am going to then be able to make the most of everything.

I then did the same style with the smaller front layer that i wanted this effect to be achieved on, this however was something that i needed the whole thing to look like, this allowed me to be able to get the liquify tool and then effect the style of the work that i wanted to make it do, this also allowed me to effect the way in which the smoke moved and how i wanted things to work in total and how it will look like a moving movie scene when its finally completed.

This is the view that i was working with all the time, this shows how i have the three bottom screens so that i can edit my z spacing on what i wanted this to work and look like, then i had my main screen which was where i did all the adjustments that i needed to do.

I had some technical errors when i was trying to create this work, these were things such as the I/O error which constantly popped up, but to change this i was able to make it work by changing where the cache was exported too, this was something which i didn't know until i spoke to the technitions. I then had no further problems with exporting or anything like that.