These are what were created to give our design a unique look and what was needed to make it look like the best possible design that could imply the whole concept and outlook of it all. We wanted it to look fun and still deliver a clear message and understanding of what was going on.
The target audience that shop mostly in M&S is the female genre so these illustrations that Steph created have a feminine look towards them to attract the main target audience, She wanted them to be decorative yet still deliver a clear message of what was going on and how we are going to see the best ways that things could be done. The colour palate is currently black and white but we will soon add the M&S colour scheme towards these so that it can then all be created correctly
This then also leaves room for experimentation...
Vectored, live traced images.
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