Monday, 12 March 2012

Large Picnic Box Net


Retaining the consistency within our products, I've managed to use the M&S Logo as the main design element within the large picnic box, alongside our created slogan 'Picnic your way', as a form of instruction and guidance for customers, I've included the instruction as to how to use the picnic pack, using numbered instructions, small enough to be subtle, but large enough to be legible to our directed target audience. Another form of customer guidance i've used is inside the box, for the sections I've placed text, explaining which item goes in which 'section', to avoid confusion; 4 our the 'sections' displaying Dessert 1, 2, 3 or 4, and the 5th displaying 'Drink'.

The designs that we produced for this box net is something that i think works rather well and is something that can be continued to make sure that this is implied in the best possible way, the colours continue with the branding of the M&S and this makes sure that things look and work in the best possible use of it all, however i feel that some things could have been changed to look better but im sure when its all mocked up it will work and just look as strong.

We would propose that the ink was eco friendly soy ink and also that the packaging was eco friendly.


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