Issues Raised.
Jo.
The begging starts really well however the end doesnt hold the pace which the start does, it becomes to skitty and jumpy and then starts to become confusing. To solve this you should make the end more exciting and make it more thorough.
Amber.
Very nice concept which is strong but the same as Jo said. The end becomes to confusing and loses track of why you are trying to achieve this. Adjust the end of the movie to something more appropriate and continue the pace throughout and this will be successful.
Also look into packaging and how you could distribute them to which companies and why they would want them. This then meets all angles of the brief.
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