Charlie got straight back on designing the logo for Obediah, seen as though it was his main responsibility at this current time, We received some good and some bad feedback but at the same time these are only just opinions, and we wanted to create something that is both effective for us and something that will communicate too our audience.
After designing a logo that we think communicates much better with the target audience, it then got placed onto a t-shirt to see what the design looks like when it would be printed. The design in itself I feel is simple and effective.
Although it reads effect as a simple design it wasn't clear what the focus of the company was, so by simply adding 'clothing' underneath it then shows the target market exactly what we plan on selling.
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