In response to the first concept crit I've gone back to the logo and addressed a few issues with the design. We didn't want to change too much as we think it works really well as a symbol and people outside of the peer group think it looks great which is a very important part of design prints for clothes as the people need to like the look in order to want to pay for it.
Firstly I addressed the hierarchy in the type and the name way the name is read within the logo. I made the Obediah bigger and tried making it bold so that it stands out more than the rest of the name. Some people read it obediah the trend original, others read it as the obediah trend original and a few others read it as obediah trend original the. It's clear that as this will be our logo, I need to get this communication nailed.After our crits, charlie played around with the layout and format of the logo to try and adjust so that it fitted more towards our target audience, although we didn't want to change it too much it felt necessary that we made some adjustments to make sure it communicated correctly.
The issues with the current logo were...
- Hierarchy
- Being too cliche
- Not original
These are his attempts to alter this.
After much design we decided to change the idea all together and redesign our logo altogether.
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