After designing the previous piece of design to the first section of this brief i have to now create a Mail Shot which i can send out and get my opinion across to counter the fact which i designed.
CONSIDERATIONS
What do you want to say and how do you want to say it? What language would be appropriate ?
i want to deliver a message which will create a strong impact on the public and make them think about things that are happening in Iraq, this would be a strong way to gather attention from this. The language which i could use for this would have to be rather shocking and make people thing about the concept and what they feel about this. I will most likely incorporate some some of high impact fact which i think and then this should draw the attention of people in.
What visual Languages exist that relate to your message and how can you use them ?
There are a lot of images out there which are war related but i want to try a different approach, this would be a gamble when it comes to the final outcome for all this but i am willing to take this chance to create a strong visual experiment for the outcome, i will thought gather ideas from these images and then develop ideas from these.
Is the content communicated primarily through type or image ? if it is both then what is the relationship between them?
I am going to try and just use typography as for me i am stronger in this area but i think that i may try to add images because i would like to develop my skills as a designer.
What does your mail shot aim to achieve ? does it direct you to a website encourage you to attend an event is it interactive or is it self contained ?
I just want to raise awareness for the selected few people that i send these images to and this could make a stronger design overall, if i were to change a few opinions then that would be a successful outcome for the poster.
I then had to create a fact, opinion and question to choose one of them and create the direct mail. This would be the spine of the next project so i needed something that was impacting.
Fact: 98,585 documented civilian casualties from violence in the Iraq war.
Opinion: Waste of time for our troops to be over there and its only just to steal oil.
Question: 98,585 documented civilian casualties but how any documented stolen gallons of oil?
I then had to answer the questions of who, what, why and how, these will also help the layout of what i am wanting to make this final outcome look like.
Who: Younger generation, Families of soldiers, Soldiers, Oil companies, Council.
What: Civilian casualties in Iraq war.
Why: to raise awareness and change views of selected people which would receive this mail shot.
How: Poster design, Leaflet, Small postcard sized card, USB stick with information on it, Wallet sized card.
MAIL LIST...
Soldiers
Their Families
Army Civilians
Army Recruits
Teenagers Considering The Army
Government
University Students
Salvation Army
Oil Companies
Amber
(most of these that i will mail are all to do with younger generation as they will be the ones which are wanting to join the army, i am here to create a shocking message which could change the way that they look at how they see and feel about the whole scenario)
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