Tuesday, 1 November 2011

7 must know things when it comes to print...


Colour Modes 


CMYK
RGB
Hexachrome
Spot Colour
PMS (pantone matching system)






Formats


Standard ISO
Tabloid
Broadsheet
Berliner (in between the size of broadsheet and tabloid)
Envelope 'C' Sizes


The difference between A ad SRA ...


A - imperial, this is the standard measurement used for north america 


SRA - rest of the world, this is what everyone else will follow too, so you need to keep this in mind when going around the world to print. SRA is normally slightly larger then the rest of the A paper sizes, this is normally only by a small percentage but it ranges between 12mm to 15mm, this is good cause it can give the right amount of the bleed on a page. 






Stock


Weight (GSM) grams per square meter.


Finish - gloss / silk / matte / coated / uncoated 


Laid or Wove - is the way that paper is created


Boards and Carton - carton is when one side is grey and the other is plain white.


Plastics and Acetate - this can create some more experimental ways of designing. 




Remember always think about the RANGE of materials that you can print onto too make your design reach the next level. 




Artwork


Document set up 
File format and fonts 
Spellcheck 
Colour specification 
Print marks
Mock ups 
Proof (this is like a digital version of whatever you are printing, this is like a last minute check so that you can make sure that anything that you are about to print is safe with the client and also with what you are wanting to do, you get to check colours and if any text bleeds off the page etc) 







All the Print Processes


Lithography 
Gravure
Screen Print
Flexography
Pad Print
Six Colour Process
Laminate - Gloss / Matte
Foil Blocking 
Emboss / De-boss
Spot UV Varnish 


(any special prints that need to be done, talk to the printers, cause these are the guys who will be able to sort that and/or do this in house for you)






Cost


Make sure that you get 3 prices and quotes from different printers so that you can then compare these with each other to get the best possible deal, remember that saving money is the key when it comes to these things. 


Make sure you find out the cost of a project roughly before you see the client, cause if they love your design then ask for the price you will see really stupid when you cant say anything to them. Get the bulk price and then get the price for each individual price.




Prices can range depending on the bulk number that you want to purchase, for example if you are to get 10,000 lithography it may cost you £1000 but then if you are to get 7,000 lithography prints it may cost you £700, just because you get less doesnt mean its going to stay in ratio with what you are buying. 




Another cost you need to let the client know about, if they love the design you have made after seeing the final design, but then they want to change an image on the design or something along them lines then you need to let them know that there will be repo charges which means the repo man which is putting your prints through will have to change the sheet on which you design is created and then replace it. This does obviously cost money to correct. 






Pantone Swatch Book 


a solid pantone swatch book wont be the same colour as something if you hold it up to a screen, this is clearly down to what you seeing through a backlit display and something that is a reflective colour. The only way to get a colour match to something that is on screen would be to work with the way in which you print off what you are looking at and then you can rematch it to the actual pantone which you are working with so you can then re-specify the colours which you actually want. 






Binding


There are many types of binding that i need to learn, there all hard to remember each of them individually but i can still learn the names so i am able to show some general knowledge on them and then work with learning them. These are posted below...


Case Binding 
Otter Binding 
Cui Binding 
Pur Binding 
Swiss Binding 
Flexi Binding
Thread Binding
Burst Binding
Case Binding
Purfect Binding

No comments:

Post a Comment