Idea 1.
Shin Splints + Running Shoes.
The Concept.
the concept behind this was that 15% of all the injuries when it comes to sport is down too shin splints because people don't wear the correct footwear and this leads them to a massive amount of injuries. To solve this i am going to create, a range of publications and other things which would coincide with it to make a whole project.
I plan to inform anyone with an active lifestyle, this is because this can be anyone who does stop/start sports.
How To Deliver. (possible solutions)
- DPS
- Flyers
- Stickers
- Promo
- Website
Idea 2.
Re-brand a running shoe.
The Concept.
New Balance are one of the only running shoes which is left in the UK, but with it not being a very popular running shoe the way in which it is advertised, it would be good to re-brand this so i am able to make it work rather well and it would then link in to alot of the branding markets which the other style of running shoe already do.
This could be alot of different things, it could be to inform of the new style of running shoe but it could also be to inform them about that style and brand of shoe. Which ever it is, ill make sure its well known.
How To Deliver. (possible solutions)
- Magazine
- Billboards
- Imprints on sole of the shoe
- Website
- TV Advert
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