"Concept" Board
"Context" Board
"How you plan to deliver" Board
"What you plan to deliver" Board
Concept Board.
Concept - good is a running shoe laces which help to keep the running shoe from slipping on your feet, this helps prevent injury and damage to your feet / legs.
Fact & figures - this should consists off the following...
Who manufactures running shoe laces
How many people go running
Where abouts do you get them from
Percentages
What reason do people run for
Why people buy running shoes
(information graphics & figures)
What makes shoe laces good - peoples opinions on why shoe laces are good and what people think about them.
Context Board.
The work here will display who has influenced my work and what i want to get from this, this will include other peoples work and what they have made me think and how i then will progress with the concept of this idea.
These are some of the inspirations that i have found when i was looking through the concept of my idea , these led to the design of my concept which is down to the running shoes, i then thought how i can promote something which links all running shoes together so that you can still get the concept of these but at the same time you still need to be able to work with running shoes
These are a range of various ways to advertise the best design concept when it comes down too how to promote it to catch the viewers heart.
These are then some others shoe laces designs which i found whilst looking into this and these really inspired me, especially with the adidas ones at the bottom. the packaging is so simple, yet has such a massive impact. The simple spot colour has a huge eye catching factor to it and this is what makes this so appealing for me.
The tie advert also has a view towards it that captures my attention cause it implies upper class and sophistication yet still has a strong advertisement for shoe laces.
"What you plan to deliver" Board
This is where im going to plan on what i want to create for what the final design will look like and what else im planning on going to design.
My concept is going to be branding the running shoe laces for "New Balance" running shoes, the way that there shoes have been branded in the past just don't work well at all. they have a really weak way of doing this as they don't spend a lot of money on publicising there products to the same way that Adidas and Nike do.
The aim for my project is to create a strong new branding style for this running shoe and i will focus mine in on there shoe laces. This gives me a specific background to work with and then i can work with the background of there company what there aims and goals are and then create a whole new branding for there outcome.
The final way that i could then link off too is various other accessories which could be used along side the running shoe that are needed to make each of them work in various ways.
"How you plan to deliver" Board.
There are a range of ways in which i can deliver this concept and what i plan to design overall, this is strongly effected by what i am wanting to design. In this cause these are running shoe laces.
The best ways to which i think could work best for this project, these would have to be create and link to ways would best advertise and also publicise the work in which i want to achieve, this can be a range of different variations on what could work best, these could be a range of the following...
Publication
Poster Design
Branding - new advertisements / headers / business cards / new logo design / packaging / product
Website Design
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