Logo Designs...

Tutor who taught the session and set the brief: Fred

First we had to write five things which will link to the message we had been told, these have pictures took of these and then are posted below, you can then see the thought process which i went through to get to this advanced stage which im at now. 

We then had to select the ones which we thought worked best and related to our "What is Good" the best. these 9 statements were then listed down on a single piece of paper and placed on the wall, again below you can see evidence of this. 

This then all linked into creating logos as this will soon be a key section and a major part of our future job, the only way in which this all can be linked together and be changed to make the most sense is through showing the work in which i have created. For this section we had to create 32 logos, to do this we had to fold a sheet of paper into 32 area's and then fill them in certain ways. under each image ill describe in more detail.

These below are some of the logos that we had a minute to create each one for, this was something that was really tough to do but really pushed us to our limits and will help us in the long run.

This is one of my favourite logo's which creates the shape of the sole of the shoe to a certain degree but just how it reads with the depth of the line and how it makes it look like its really strong together and even thought its written in two separate ways its still legible.

The concept on this one works really well aswell but i made a mistake on the two bottom ones, the print and peed should be without the p's so that they read right, none the less i will re-create this to fit the brief alot better so that it all reads together and makes the most sense possible that i can get from this little design. 

Remember.

Focus is the key, something which is vague wont work and with any statements which you are making you need them to be correct. 

so remember BE SPECIFIC!

For next session we have to bring in some logos, identity or brands which relate to our list which then have been reviewed and made unarguable. 


Logos are created through the use of 5 elements. 

Colour
Typeface / Letterform
Image
Words
(Shape ... this can be created from the use of any of the others)