Logo Illustrator Development

We then had to continue with the development of our logo design and how we wanted to create something which is strong and designed well to be placed onto packaging, this is what you really need to think about and how the design process will effect the way in which we have worked. 

These are the two initial ideas which i have created for the logo development which lead on from the last image which got selected for me, this time i think that i need to do loads of work on this so that i can work more with it and start to add some more colour. 

More colour added to try create something alittle more advanced and this way i can then change the way people see things through the use of colour. the simple CMYK print colour process is a basic way of looking at this, i then even tried a single spot colour. 

I then went on to turn the triangle upside down and adding the text above the actual shape, this is adding a whole new dimension towards the way in which i can see how this is working. I think that the best way in which you have to see this in total is that these can work but not as nice as what it could be so i will continue to develop these. 

Here you can clearly see how the design process is working, the best designs i think out of this selection has to be the bottom selection, these have a rather nice design concept towards them and then allow you to be able to see them in such a simple and crisp design format. These still could be developed more and then ill be able to see more possible choices. 

I will then ask my fellow piers which they prefer and how i want to design something which is simple and works and what they think works best for this outcome. 

 These are created simply in illustrator, these are created to look like shoe laces, the concept behind this is to link it more into the running shoe design. i think the simple way in which it has been created really helps to link it all together and this makes it work rather nicely. 

New logo design which i think works stronger than the rest that i have created so far. Yet still needs alot of ways in which we can work with this design. However i don't think its that far away and now it is starting to take shape. 

This is just a simple check in which the background can change the way in which you think and look about an image. something like this printing onto a cyan stock would work really well. it keeps it from looking really stock and boring. Something which will catch the eye.